When you think of sports, its easy to pick out those common sports and the athletes that were made legends by the sport. Babe Ruth in baseball, Brett Farve in football, Tiger Woods in golf, Michael Jordan in basketball, and the list continues for each sport. However, there is one athlete that just set the standards for legendary athlete. His name is Michael Phelps.
In the image, we see Phelps walking under water carrying an object. His activity shows his strength and drive. To walk underwater is not as easy task as I recount from experience. But nothing can stop Phelps. The advertisement is for Speedo swimwear which is Phelps official sponsor and apparel during the Olympic Games. In the corner we see the words, "8-time Olympic Medalist." Phelps set the bar for excellence high not only in the most Olympic medals ever, but also in swimming. He broke several records and proved to be just of an athlete to swimming as Michael Jordan is to basketball. There were several races where it looked impossible that Phelps would win, but somehow he always won in the end. He didn’t just win all 8 races by himself. He had help from other teammates in relays which meant winning 8 wasn’t entirely in his control. However, Phelps did what no one else has been able to do, and he won 8 Olympic gold medals.
The image does an amazing job of selling Speedo. Not only is there the endorsement of Phelps, there's the image that the suit is light weight, and worn by the best. If it's good enough to be worn by the greatest Olympic swimmer of all-time, it must be good apparel. What else is striking in the image is the water. It is clear and flowing, it looks easy to move through, and Phelps makes walking underwater look easy. Of course, if you were Michael Phelps, you could make it look easy too.
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